A Wealth of Marketing Knowledge

9/24/2013 Portland, Oregon – Pop in your mints…

Are you interested in successfully marketing a product or service?  Today we take a small deviation from monetary matters to provide our faithful readers with some advice on marketing.  The articles linked below are must reads for anyone positioning a product or trying to close a sale circa 2013.

The first article, by Peep Laja, founder of Markitekt, is on nine things to keep in mind when working to influence purchasing decisions.  Taken together, they will dispel any number of myths that you may be currently laboring under:

9 Things to Know About Influencing Purchasing Decisions

While influencing purchasing decisions is paramount, it is equally important to close the sale once one senses that the decision has been made.  But how can you close the sale when you are not present at that crucial moment?  Your packaging must do it for you!

Packaging:  The Last 10 Seconds of Marketing

Finally, an article that is near and dear to our hearts here at The Mint.  While advertising on Social Networks is necessary to get the ever shrinking attention span of consumers directed at your offering, what appears on Social Networks alone is hardly perceived as authoritative.

Independent blog reviews, on the other hand, give an air of authenticity to what is being said.  After all, reaching out to a well known blogger and having them review your offering takes a bit more time and effort than simply posting on Facebook:

Blogs Outrank Social Networks for Consumer Influence:  New Research

And there you have it, three articles that we hope will challenge and enrich your marketing experience as well as helping to focus your limited time and resources on things that matter to consumers.

Happy selling, Stay tuned, and Trust Jesus!

Stay Fresh!

David Mint

Key Indicators for September 24, 2013

Copper Price per Lb: $3.22
Oil Price per Barrel: $102.86
Corn Price per Bushel: $4.53 
10 Yr US Treasury Bond: 2.68%
Mt Gox Bitcoin price in US: $133.28
Gold Price Per Ounce: $1,311 
MINT Perceived Target Rate*: 0.25%
Unemployment Rate: 7.3%
Inflation Rate (CPI): 0.1%
Dow Jones Industrial Average: 15,395
M1 Monetary Base: $2,469,100,000,000 
M2 Monetary Base: $10,783,000,000,000